OTA campaigns

Eurovip executes possibly one of the largest, if not most complex organisational OTA campaigns ever made. SIM re-branding of the Service Provider Name (SPN) was executed simultaneously in 14 different countries belonging to the Celtel Group. Subscriber SIM Cards where rebranded to Zain. In addition to the SPN change, PLMN (Preferred Roaming lists) and SIM STK menu headers have also been changed with outstanding success rates. Zain later won an award from the GSM Association for there great rebranding efforts. 09/08